Does Your Brand Need to Get Into NFTs?
No, your brand does not need to get into NFTs.
If you're a creative director or art director, do not push a stakeholder or client into a campaign revolving around NFTs.
They add zero value to the brand and are entirely speculative. Active channels like ticketing, digital merchandising, community empowerment, fundraising, etc., do not need NFTs to operate effectively. The value and return are not there unless you already have significant momentum behind your brand and can give value to your NFT through the speculative value your brand already has.
This is a terrible option for brands that are not massive or primarily targeting the tech-bro demographic.
I know I keep bringing this up, but every week I see misinformation like this, ultimately hurting the industry overall.
I want creatives to have a healthy relationship with technology. I want technologists like myself to work closer with creatives, and it feels like NFTs have wholly hijacked the creative technologist discourse.
Not everything needs an NFT.
We can do infinitely more exciting things in the creative space that creative directors and art directors aren't taking advantage of.
In this episode of Let's Get Phygital, we've compiled a supercut on the various times we've explored this topic.