The Creative Technologist Blog

According to Acumen Research and Consulting, by 2027, the Global Self-Service Technology Market is expected to reach a market value of over US $77 Billion. SSTs, Self-Service Technologies, are any interface that allows a customer to request a service without face-to-face interaction with a human. During 2020, many large companies quickly adapted to our new normal and were able to provide SSTs in many of their stores to help keep their customers safe. These options would include contactless pickup options, checkout kiosks, app/phone payments, and many more. Luckily, these features are becoming more and more accessible to many smaller and mid-sized businesses. These solutions, including ticketing or self-service kiosks, can easily integrate into your business model.

What Kind Of Kiosk Do You Need?

There are many digital ticketing solutions for your commercial needs depending on your industry. Investing in a kiosk can help upgrade your brand image by providing customers with a more convenient solution and experience. A custom kiosk can help target your customer's unique needs, advertise new products, and push promotions. These innovations will help keep your customers happy while creating brand loyalty.

What Features Should You Look For In A Ticketing Solution?

The most common features you should look for in a ticketing kiosk include an interactive LCD, wifi capabilities, a multi-touch screen, and durable construction. Depending on your company's needs, hardware prices may fluctuate based on portability. Some additional costs will be dependent on your decision on how to implement payment structures. Payment methods include card payment, RFID/NFC, thermal printer, and barcode QR scanner.

How Much Is The Kiosk Going To Cost You?

On average, hardware pricing can range between 5,000 to 7,000. This would include the physical display of the kiosk. Software, depending on custom features, can cost from 3,000 to 20,000. If going with existing software, there will be additional licensing fees for each kiosk.

How Easy Is It To Maintain The Kiosk?

By providing preventive maintenance to your kiosk, the life span will increase. Depending on its exposure to the elements, an outdoor ticket kiosk will require more maintenance than an indoor ticket kiosk. Common repairs for a basic kiosk include software or equipment upgrades and replacing parts and batteries. Custom kiosks that require more moving parts may have higher maintenance costs.

Photo by Proxyclick Visitor Management System / Unsplash

Your Options for Ticketing Kiosks

Buy The Kiosk And The Software

If you are looking for a basic ticketing kiosk or self-service kiosk to get the job done, this is your best solution. Be aware of licensing fees, additional costs due to software updates/maintenance, and warranties.

Buy The Kiosk, Build The Software

Buying that hardware then developing and designing custom branding on the software is common for most companies. Most of the time, this will give you the best bang for your buck in terms of investment cost while maintaining proper branding. If you are looking for a unique way to connect with your customers and create a lasting impression, this is your solution. Depending on your requirements, this may be a more expensive route but can be more rewarding in the long term.

Build The Kiosk, Buy The Software

Using existing software may require a developer or IT person to integrate with your existing system for less downtime. Be sure to know all the requirements before buying a premade solution. Allowing your team to flex their creative muscles on the hardware is an ideal opinion for agencies that specialize in product or industrial design. Most of the electronics are bought off the shelf, and you'll like only need to create the enclosure.

Build The Kiosk, Build The Software

If you want to stand out amongst the rest, this is your best bet. Hiring a team to create custom software would have a higher upfront cost but would be done more quickly than a single developer. For best results, research the third party before signing the contract to ensure that they have experience building out custom solutions like this.

Pebble stacks
Photo by Andrik Langfield / Unsplash

How To Tackle Your Build Or Buy Decision

Before investing in technology service, it is essential to research your customer base, the technology you want to integrate, and the market. Contacting developers and out-of-the-box manufacturers to gather the facts will help your company make the right decision. The main factors influencing your build vs. buy decision will be how you want your brand to interact with customers. If you want something fast and easy to install, I will buy it. I will go with the build if you want something to help you build brand image and customer interaction. Depending on your budget and plan to target customers, how to implement this solution will change. Investing in an SST solution will save your company money over time and improve customer satisfaction and service. By investing in the innovation of retail and restaurants, you can help secure your company's future.

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